Correct Definition of National Brands???

Informational Topics that are no longer on the first few pages.

Moderators: Forum Moderator, Current Officers, Previous Officers

User avatar
johnintexas
Rust Master
Rust Master
Posts: 382
Joined: Tue Aug 22, 2006 1:38 pm
Answers: 0
BCCA Number: 32750
Year Started Collecting: 0
Location: TEXAS
Status: Offline

Correct Definition of National Brands???

#1

Post by johnintexas »

Being a newbie to the RB can someone define National Brands? I was assuming that all the brands in the US started out in 1 particular state at some point in time. For example, Lone Star in my part of the country, I would consider to be a local brand even though it made it out of state later on.

Thanks and forgive my ignorance LOL!

John B
:smile:


John B - RB#782
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
User avatar
jaympls77
Cone Top
Cone Top
Posts: 128
Joined: Fri Oct 20, 2006 1:13 pm
Answers: 0
Rusty Bunch Member Number: 0
BCCA Number: 32955
Year Started Collecting: 0
Location: Minnesota
Zodiac:
Status: Offline

#2

Post by jaympls77 »

I am also a newbie to the group, and I would also like this clarified by some of the veterans. I always assumed a national brand would be Budweiser, Miller, Pabst etc.... correct me if I am wrong. Thanks!

-Jason
Looking for anything from Kato beer or Mankato Brewing.
User avatar
Mike S
Rust Governor
Rust Governor
Posts: 4894
Joined: Sun Aug 20, 2006 7:40 pm
Answers: 0
BCCA Number: 32564
Been thanked: 3 times
Zodiac:
Status: Offline

#3

Post by Mike S »

Jay you are correct. bassically any brand that you could find anywhere in the country.
mike
crimepup518@aol.com

"I've never wished a man dead, but I've read some obituaries with great pleasure." -Mark Twain
John S.
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1311
Joined: Sun Aug 20, 2006 4:52 pm
Answers: 0
Rusty Bunch Member Number: 245
BCCA Number: 20266
eBay name: maxlrain
Year Started Collecting: 1969
Location: Broncos World Headquarters
Been thanked: 10 times
Zodiac:
Status: Offline
United States of America

#4

Post by John S. »

Yes, most brands started as a local brand. However, Christian Moerlein in the 1880's was one of the first brewers to have depots, branches and bottlers for their products. The advent of all this came about thru pasteurization of the beer which "kept" the beer and then refrigeration on a massive scale......like boxcars for moving the beer. Prior to industrial refrigeration, ice was required to move and store the beer.
Pabst, Schlitz, and Budweiser were also in on the branches and depots throughout the U.S. You will see numerous pre-pro bottles with branch locations listed on them rather than the brewery location. They were the first of the "National Brewers".

John S.
John

A gun is like a parachute. If you need one, and don't have one; you'll probably never need one again.
User avatar
Paul Nelson
Cone Top
Cone Top
Posts: 82
Joined: Fri Aug 18, 2006 9:35 am
Answers: 0
Rusty Bunch Member Number: 0
Year Started Collecting: 2000
Location: La Crosse, WI
Has thanked: 10 times
Been thanked: 22 times
Status: Offline
United States of America

#5

Post by Paul Nelson »

That's an easy one. I would consider early nationals to be Pabst, Schlitz, Budweiser and Hamm's.
Wisconsin collector plus anything else that's cool looking.
User avatar
johnintexas
Rust Master
Rust Master
Posts: 382
Joined: Tue Aug 22, 2006 1:38 pm
Answers: 0
BCCA Number: 32750
Year Started Collecting: 0
Location: TEXAS
Status: Offline

#6

Post by johnintexas »

Hi Jason,

I am assuming that too, but still I don't think they were always national.

Hopefully some of the Vets of the RB can help us out.

Later,
John
John B - RB#782
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
User avatar
johnintexas
Rust Master
Rust Master
Posts: 382
Joined: Tue Aug 22, 2006 1:38 pm
Answers: 0
BCCA Number: 32750
Year Started Collecting: 0
Location: TEXAS
Status: Offline

#7

Post by johnintexas »

Thanks John S.

Great Definition!!!

John B
John B - RB#782
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
User avatar
Kotto
BCCA Committee Chair
BCCA Committee Chair
Posts: 1813
Joined: Mon Aug 21, 2006 9:46 am
Answers: 0
Rusty Bunch Member Number: 4
BCCA Number: 20507
eBay name: jkottocans
Year Started Collecting: 1974
Location: Eureka, Missouri
Been thanked: 118 times
Zodiac:
Status: Offline
Germany

#8

Post by Kotto »

John S., don't forget Lemp. They were either the first or second brewery to actually own their own raiload system to excecute beer delivery back in the 1880s or 1890s.
Trade me your Lemp Brewery stuff!
User avatar
Candog
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1265
Joined: Mon Aug 21, 2006 10:11 am
Answers: 0
Rusty Bunch Member Number: 222
BCCA Number: 24666
eBay name: Tcandog
Year Started Collecting: 1979
Location: Berryville, VA
Been thanked: 64 times
Zodiac:
Status: Online
United States of America

#9

Post by Candog »

I would include Miller and Blatz on the list of nationals. I have dumped Blatz in every state I have dumped in from PA down to FL, OH, IL, IN, and Wis. Tenn and Kentucky too!
CANDOG

WANTED: I'm looking for the following Cone Tops: Gunther Ale, Carnegie HP, Travis LP, Dime J, Wacker J, Kuebler Bock J
User avatar
johnintexas
Rust Master
Rust Master
Posts: 382
Joined: Tue Aug 22, 2006 1:38 pm
Answers: 0
BCCA Number: 32750
Year Started Collecting: 0
Location: TEXAS
Status: Offline

#10

Post by johnintexas »

Thanks for the feed back!

John B
John B - RB#782
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
User avatar
MarkB
Rust Governor
Rust Governor
Posts: 2310
Joined: Wed Aug 16, 2006 8:03 pm
Answers: 0
Rusty Bunch Member Number: 547
BCCA Number: 13056
eBay name: redsfan323
Year Started Collecting: 1976
Location: Northern VA/Washington, DC
Has thanked: 231 times
Been thanked: 123 times
Zodiac:
Contact:
Status: Offline

#11

Post by MarkB »

In the late 1930s the 3 nationals were Budweiser, Schlitz and Pabst and even then they were not always available on a regular basis everywhere until after World War II. In the 1950s Miller and then Blatz spread nationally, followed by Carling (Black Label) and Hamms. Others followed such as National, Associated, etc. I think a national brand should be defined as a brand that could be found on a regular basis over every region of the country. A lot of brands tried to get "national" status by setting up a distributor or two on the other side of the country, but it usually didn't catch on.

on edit: I forgot Falstaff starting about the late 1950s.

MarkB
Last edited by MarkB on Sun Nov 19, 2006 9:31 am, edited 1 time in total.
My Heurich biography! http://www.rustycans.com/BOOK.htm
User avatar
johnintexas
Rust Master
Rust Master
Posts: 382
Joined: Tue Aug 22, 2006 1:38 pm
Answers: 0
BCCA Number: 32750
Year Started Collecting: 0
Location: TEXAS
Status: Offline

#12

Post by johnintexas »

Thanks for the history Mark!

John B :!:
John B - RB#782
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
bradflinders
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1814
Joined: Sun Aug 20, 2006 7:14 pm
Answers: 0
Rusty Bunch Member Number: 0
BCCA Number: 10435
eBay name: 1930s-cans
Year Started Collecting: 1974
Location: Caseyville, IL
Been thanked: 8 times
Zodiac:
Status: Offline
United States of America

#13

Post by bradflinders »

My brother offers Shiner Bock on Draft in his bar in Kodiak, Alaska...does that meke it a national brand??
Looking for Illinois, Missouri and Texas steinie bottles. Looking for US stubby bottles produced between 1936 - 1941. Looking for ACL beer bottles. looking for St Louis area cans and certain Chicago area flat top cans. Holy Grail bottles are Old Albuquerque stubby from Albuquerque, Wagner Beer steinie(1937) from Granite City, Ill. and Goldcrest 51 steinie, Schepps Stubby, White Rose Stubby both from Dallas
User avatar
Jay
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1556
Joined: Sat Aug 19, 2006 9:43 pm
Answers: 0
Rusty Bunch Member Number: 713
Year Started Collecting: 1987
Location: Lebanon, MO
Has thanked: 1 time
Been thanked: 181 times
Zodiac:
Status: Offline
United States of America

#14

Post by Jay »

A good definition of National brands, would be dumping in North Georgia.
RB #713
Collector of dumped it myself beer cans, soda cans, oil cans, automotive cans, household cans, and anything else worth taking out of the woods.
User avatar
Longopener
RB Roster
RB Roster
Posts: 4207
Joined: Tue Aug 22, 2006 12:17 am
Answers: 0
Rusty Bunch Member Number: 417
BCCA Number: 29470
eBay name: Longopener
Year Started Collecting: 1976
Location: Ann Arbor, Michigan
Has thanked: 36 times
Been thanked: 151 times
Zodiac:
Status: Offline
United States of America

#15

Post by Longopener »

Just because a brand of beer is found in certain states does not make it a national brand. "National Brands" refers to the "swill" labels that are readily available throughout the country. Budweiser, Black Label, Pabst, Miller, Coors, Schlitz and their breatheran all constitute "national brands". Although, tougher brands could have far reaching distribution during certain years, it's only the brands with mucho bucks that could sustain a nationwide campaign to become "national brands."
"Although the cans will be of no value after opened, their cost is expected to be small..." Iowa: June 22, 1935

Why drive 12 hour one way to dig Pre-Tax Tru Blu ales, Genny 12 Horse Longopeners, Gamecock Ales, Apollos, Neuweilers Bock, and Krueger’s Baldies when you can locally drive 10 hours round trip and dig Pfeiffer, Goebel, Drewrys and Strohs?
User avatar
DOGG
Cone Top
Cone Top
Posts: 138
Joined: Fri Oct 27, 2006 6:02 pm
Answers: 0
Rusty Bunch Member Number: 0
Year Started Collecting: 0
Location: GODS COUNTRY WISCONSIN
Status: Offline

#16

Post by DOGG »

you forgot blaaaaaaaaaaaaaaaaaaatz and dog style, i mean old stale
ON THE 8TH DAY GOD CREATED BEER
User avatar
Mark (expired)
Rust Master General
Rust Master General
Posts: 589
Joined: Sun Aug 20, 2006 7:45 pm
Answers: 0
Rusty Bunch Member Number: 692
BCCA Number: 27935
eBay name: markintheglen
Year Started Collecting: 1976
Location: Colorado
Has thanked: 51 times
Been thanked: 70 times
Zodiac:
Contact:
Status: Offline
United States of America

#17

Post by Mark (expired) »

As far as my corner of our basement is concerned:

Local Brand: Most, if not all, of the brand is sold only within a day's drive of the brewery and advertising is kept within that area.

Regional Brand: The brand is marketed within multiple TV markets and/or Radio markets that are contigious. At least 25% of the brand's production is regularly shipped by rail and truck and is on the road multiple days.

National Brand: National exposure in many (but not necessarily all) of the prime media markets. For example, they place advertisements in nationally distributed magazines. Typically the brand is brewed at multiple locations. Sponsorship of National scale events is another "clue".

International Brand: The brand is available and advertised in markets in at least two continents.

Lone Star I would call a regional brand, though I have seen it canned and marketed out of the Philippines. By advertising, I would focus on marketing purchased by the brewing company. A distributor might temporarily buy some stock of some "exotic" brand and sell it with some limited advertising (local newspaper), but it isn't directly part of the Brewery's marketing campaign.

The above is just an :idea:

There is no way I consider myself an "old-timer" ... don't know nearly enough yet.
Expired once again in Portland ...
Still musing about cans
Post Reply Previous topicNext topic

Return to “Archived Topics”