This Charlotte brewery is pivoting — away from craft beer

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The Unknown Brewing Company on Mint Street in Charlotte has announced that it will stop making craft beer — and instead, focus on ginger ale.

“The Unknown Brewing Company is really five businesses — brewery, taproom, distillery, ginger ale company and a food truck,” owner Brad Shell explained in an Instagram post. “It is going to come to a surprise to some, but I have taken steps to transition the Unknown brand away from all our current businesses, except The Unknown Ginger Ale Company.”

He’s doing it in the name of mental health, he said — five businesses is too many. “My entire life revolves around my business. I have lost so much value and time with those I love,” Shell said.

The brewery plans to begin paring down operations toward the end of summer.

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