Who can lay claim to the first "six-pack" National Brewing Co says they can....

Discussion issues on Beer Cans,, Breweriana, Attended Shows etc...

Moderators: Forum Moderator, Current Officers, Previous Officers

User avatar
keithker
BCCA Vice President
BCCA Vice President
Posts: 3823
Joined: Thu Jan 12, 2012 6:40 pm
Rusty Bunch Member Number: 969
BCCA Number: 11507
Year Started Collecting: 1975
Location: Brandon Florida
Has thanked: 431 times
Been thanked: 659 times
Zodiac:
Status: Offline
United States of America

Who can lay claim to the first "six-pack" National Brewing Co says they can....

#1

Post by keithker »

The topic of "who can lay claim to being the first with the six-pack for beer?" has always been one of those topics. National Brewing Company in Baltimore MD has always been one to lay claim. I wasn't sure what might help confirm those details. This however I think gives some credence to that claim....

This ad came from The_Evening_Sun_Tue__Feb_27__1934 newspaper......

I think it helps with that thought of "who was the first with a six-pack?"

Any other findings that can refute??
The_Evening_Sun_Tue__Feb_27__1934_2.jpg
The_Evening_Sun_Tue__Feb_27__1934_.jpg



User avatar
Randy Karasek
Forum Moderator
Forum Moderator
Posts: 1426
Joined: Sat Aug 19, 2006 5:51 pm
Rusty Bunch Member Number: 636
BCCA Number: 0
Year Started Collecting: 1974
Location: Indiana
Has thanked: 24 times
Been thanked: 71 times
Zodiac:
Contact:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#2

Post by Randy Karasek »

That is a cool picture Keith, wonder if anyone has example of that box in their collection. My guess there are some good colors and really stands out.

Terrible wording though in the ad. Why would anyone split "National" with a hyphen across two lines. Would have looked much better to say "Thrifty-Six pack of National" on that line, not "Thritfy-Six package of Nation"

MI-Cans
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1625
Joined: Mon Jan 07, 2013 8:19 am
Rusty Bunch Member Number: 1128
BCCA Number: 12484
Has thanked: 1507 times
Been thanked: 438 times
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#3

Post by MI-Cans »

Can't beat your date but the six pack containers were in use during Prohibition and maybe even before? Haven't checked prior to 1920.

(MI-Cans)

Click to enlarge.

1930-07-01 GREAT FALLS, MT
1930-07-01 GREAT FALLS, MT.png

1930-07-25 WATERLOO, IA
1930-07-25 WATERLOO, IA.png

1935-06-11 PROVO, UT
1935-06-11 PROVO, UT.png

1936-06-25 ST LOUIS, MO
Now here's a deal! 12 bottles and a cooler/ice chest for $2.98!!
1936-06-25 ST LOUIS, MO.png

1938-09-01 ROCK ISLAND, IL
1938-09-01 ROCK ISLAND, IL.png
Remember...Recycling is FOREVER!!

User avatar
renokenn
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1413
Joined: Wed May 07, 2008 6:17 am
Rusty Bunch Member Number: 838
Year Started Collecting: 1978
Location: Reno
Has thanked: 103 times
Been thanked: 76 times
Zodiac:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#4

Post by renokenn »

Wouldn't mind having that 6 pack cooler

User avatar
Cap-Sealed
Overlord of Rust
Overlord of Rust
Posts: 6162
Joined: Fri Nov 17, 2006 3:41 pm
Rusty Bunch Member Number: 101
BCCA Number: 28462
eBay name: Cap-Sealed
Year Started Collecting: 1972
Location: High Desert
Has thanked: 20 times
Been thanked: 177 times
Zodiac:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#5

Post by Cap-Sealed »

Who was the first to do it in CANS? I know Pabst BR Exports came in a 12 pack cardboard box.... but that was a 12-pack.
15894264_1084083461718936_1493160337436289056_n.jpg
I love this 1940 Alt Heidelberg "12-can Sportspack" with Opener! I doubt any survived...
*
Facebook: Roadrunner Chapter of the BCCA
KMA_367
ED S
RB #101
Always Going For Unobtainium!
Calcans@aol.com

User avatar
kb
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1781
Joined: Mon Aug 21, 2006 3:48 pm
Rusty Bunch Member Number: 600
BCCA Number: 0
eBay name: kb.1
Year Started Collecting: 1977
Location: about 88 mins due west of the Genesee Brewery
Has thanked: 8 times
Been thanked: 76 times
Zodiac:
Contact:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#6

Post by kb »

Cap-Sealed wrote:Who was the first to do it in CANS? I know Pabst BR Exports came in a 12 pack cardboard box.... but that was a 12-pack.
15894264_1084083461718936_1493160337436289056_n.jpg
I love this 1940 Alt Heidelberg "12-can Sportspack" with Opener! I doubt any survived...
That is an awesome pic !


Sent from my iPhone using Tapatalk
kb

go FishN... Toast to Max..

MI-Cans
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1625
Joined: Mon Jan 07, 2013 8:19 am
Rusty Bunch Member Number: 1128
BCCA Number: 12484
Has thanked: 1507 times
Been thanked: 438 times
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#7

Post by MI-Cans »

@keithker

Prohibition lasted from January 17, 1920 until December 5, 1933.

I assume that any reference to beer during those years is talking about 3.2 ABV or less. There are numerous articles/ads pre-1934 that mention 6 pack cartons, carriers, containers, whatever.

This first article from March of 1933 mentions a proposal that would allow the sale of beer in cartons for consumption off premises. I believe the end of the article mentions the now well known, Pennsylvania keystone Tax Stamp found on every alcohol product made for sale or imported for sale in their state.

Article from 1933-03-24 HARRISBURG, PA
1933-03-24 HARRISBURG, PA.png

Then there’s two articles from April of 1933 that mention manufacturers in different states ramping up to handle the increased demand for the cardboard containers.

Article from 1933-04-09 SANDUSKY, OH
1933-04-09 SANDUSKY, OH.png

Article from 1933-04-18 ST JOSEPH, MO
1933-04-18 ST JOSEPH, MO.png

Here’s an ad from May of 1933, that actually calls out a “carton” of six PBR’s.

Ad from 1933-05-27 PENSACOLA, FL
1933-05-27 PENSACOLA, FL.png

Now, jumping to 1936, this add mentions bottle beer as well as canned beer with the assumption, they are available in cartons.

Ad from1936-01-10 EL PASO, TX
1936-01-10 EL PASO, TX.png

My thinking is that six pack “cartons” were available both during and after the prohibition years. The National ad in the first post is obviously for bottles. With factories already producing cartons for bottles, the advent of cans probably just forced some re-tooling to accommodate those new product(s).

I think that the question “WHO PRODUCED THE FIRST SIX PACK CAN CARTON/CARRIER” might never find an accurate answer.

(MI-Cans)

Edited to add this image from 1937 in Baltimore:
1937-07-23 BALTIMORE, MD.png
Last edited by MI-Cans on Fri Jun 19, 2020 5:03 pm, edited 1 time in total.
Remember...Recycling is FOREVER!!

stringsx24now
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1717
Joined: Thu Dec 21, 2006 2:49 pm
Rusty Bunch Member Number: 309
BCCA Number: 26795
Year Started Collecting: 1975
Location: rochester, mn
Been thanked: 45 times
Zodiac:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#8

Post by stringsx24now »

The grocery ad in the previous post I found interesting for the food offered and prices almost as interesting as the beer information.
8 lb bucket of lard! Can one even find that today?
Or some lunch tongue anyone?
collector of Sick's Select, Senate, and Congress cans and breweriana, beer bags, as well as other fun stuff
Looking for Schuster Brewing of Rochester, MN items and Meyer Brewing of Bloomington, IL

MI-Cans
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1625
Joined: Mon Jan 07, 2013 8:19 am
Rusty Bunch Member Number: 1128
BCCA Number: 12484
Has thanked: 1507 times
Been thanked: 438 times
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#9

Post by MI-Cans »

@stringsx24now

You can find almost anything on the Internet. But it will cost more than the above ad!

That's only a 8,089% mark up from 1933 for 1 pound less.

(MI-Cans)

Click to enlarge.

Lard.png
Remember...Recycling is FOREVER!!

MI-Cans
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1625
Joined: Mon Jan 07, 2013 8:19 am
Rusty Bunch Member Number: 1128
BCCA Number: 12484
Has thanked: 1507 times
Been thanked: 438 times
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#10

Post by MI-Cans »

@keithker
Oldest one I could find with image from July 10th of 1936 in Kansas City, MO. If can and carton are proportioned correctly, it looks like three cans on top of three cans. Carton would be 3 cans wide, 2 cans high and 1 can deep.

(MI-Cans)

Click to enlarge.

1936-07-10 KANSAS CITY, MO.png

Almost forgot this one from the RB Newspaper Archive.
May 5, 1950 LaCrosse, WI

1950-05-26 LA CROSSE, WI.png
Remember...Recycling is FOREVER!!

User avatar
spire64
Rust Master
Rust Master
Posts: 306
Joined: Mon Apr 01, 2013 12:25 pm
Answers: 1
Rusty Bunch Member Number: 589
BCCA Number: 28142
Year Started Collecting: 1980
Has thanked: 25 times
Been thanked: 73 times
Zodiac:
Status: Offline
Canada

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#11

Post by spire64 »

Cardboard cartons have always intrigued me, I checked my 1927 Liquor Control Board of Ontario (issued at the end of prohibition) and six pack cartons were available for in store pick up only,
1927 LCBO Beer info marked.png
My earliest cardboard carton is this Canada Bud six pack from 1936,
CB Carton.png
CB Top.png
The stamp on the bottom is from the previously mentioned Hinde and Dauch which operated here in Toronto from 1910 till around 1966 when control was taken over by Domtar.
CB stamp.png
An opener was included in the carton and bottles has a sleeve that fit over each one.
CB Contents.png
CB Bot and wrap.png
The crowns were missing from the carton when I acquired it.
STAY SAFE!
“May we never lack in friends, or in good beer to serve them”

Collector of Canadian Steel Beer & Soda cans and any vintage Canadian Breweriana.

MI-Cans
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1625
Joined: Mon Jan 07, 2013 8:19 am
Rusty Bunch Member Number: 1128
BCCA Number: 12484
Has thanked: 1507 times
Been thanked: 438 times
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#12

Post by MI-Cans »

@keithker
The earliest mention of a can container (6, 12 or 24) that I could dig up is December of 1935. It's actually an article that tells of Heileman's Old Style Lager and their marketing plans for the upcoming Holiday season and it was for a 12 can sized carton. No image of carton.

Found more examples in later years with carton images. (Including those for images of their cartons.)

(MI-Cans)

Click to enlarge.

1935-12-21 MADISON, WI
1935-12-21 MADISON, WI.png

1936-12-15 FREMONT, OH
1936-12-15 FREMONT, OH.png

1937-08-17 BROOKLYN, NY (THIS WAS A 10 PACK)
1937-08-17 BROOKLYN, NY.png

1938-12-15 BAKERSFIELD, CA
1938-12-15 BAKERSFIELD, CA.png

1938-12-23 CHICAGO, IL
1938-12-23 CHICAGO, IL.png

1939-12-12 PITTSBURGH, PA
1939-12-12 PITTSBURGH, PA.png

1939-12-18 EL PASO, TX
1939-12-18 EL PASO, TX.png

1940-02-05 MIAMI, FL (No image but does call out a 6 can carton)
1940-02-05 MIAMI, FL.png

1940-08-02 SPOKANE, WA
1940-08-02 SPOKANE, WA.png

1940-12-05 EL RENO, OK
1940-12-05 EL RENO, OK.png

1941-11-16 MIAMI, FL
1941-11-16 MIAMI, FL.png

1949-07-27 CHICAGO, IL
1949-07-27 CHICAGO, IL.png
Remember...Recycling is FOREVER!!

User avatar
keithker
BCCA Vice President
BCCA Vice President
Posts: 3823
Joined: Thu Jan 12, 2012 6:40 pm
Rusty Bunch Member Number: 969
BCCA Number: 11507
Year Started Collecting: 1975
Location: Brandon Florida
Has thanked: 431 times
Been thanked: 659 times
Zodiac:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#13

Post by keithker »

@MI-Cans Mine at the top is 1934 so might have to agree with National Brewing's claim to be the first for beer in a "6-pack"

User avatar
Pokey
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1547
Joined: Sun Aug 20, 2006 10:38 pm
Rusty Bunch Member Number: 0
BCCA Number: 30985
eBay name: pokey-reames
Year Started Collecting: 1974
Location: Land of the Goddess of Victory
Has thanked: 5 times
Been thanked: 33 times
Zodiac:
Contact:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#14

Post by Pokey »

MI-Cans wrote:
Sat Jun 20, 2020 6:43 pm
@keithker
Oldest one I could find with image from July 10th of 1936 in Kansas City, MO. If can and carton are proportioned correctly, it looks like three cans on top of three cans. Carton would be 3 cans wide, 2 cans high and 1 can deep.

I don't have the one pictured with the picnic scene, but Pabst made a couple of versions. As you can see the can is not one of the earliest Pabst OIs, so this is probably for the mid to late 30's. I can take some close ups of it when I get home.
Attachments
PABST.jpg
“Politicians, like diapers, should be changed often. And for the same reasons.” - John Wallner.

User avatar
Pokey
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1547
Joined: Sun Aug 20, 2006 10:38 pm
Rusty Bunch Member Number: 0
BCCA Number: 30985
eBay name: pokey-reames
Year Started Collecting: 1974
Location: Land of the Goddess of Victory
Has thanked: 5 times
Been thanked: 33 times
Zodiac:
Contact:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#15

Post by Pokey »

These are not mine, I found these photos on the Google. Here is the picnic scene and the fishing scene. As you can see on the side shot of the fishing scene, it has the older can without the ribbon around the circle in the middle. Making this a bit older than the one with the cans falling out that is pictured in my collection above.

pabst-export-beer-original-1930s-six-pack-box_1_ea8688cef584c642c226366687a4d9d4.jpg
pabst-export-beer-original-1930s-six-pack-box_1_ea8688cef584c642c226366687a4d9d4.jpg (32.79 KiB) Viewed 192 times
pabst-export-beer-original-1930s-six-pack-box_1_ea8688cef584c642c226366687a4d9d4 (2).jpg
pabst-export-beer-original-1930s-six-pack-box_1_ea8688cef584c642c226366687a4d9d4 (2).jpg (28.83 KiB) Viewed 192 times
pabst-export-beer-original-1930s-six-pack-box_1_ea8688cef584c642c226366687a4d9d4 (1).jpg
pabst-export-beer-original-1930s-six-pack-box_1_ea8688cef584c642c226366687a4d9d4 (1).jpg (18.77 KiB) Viewed 192 times
“Politicians, like diapers, should be changed often. And for the same reasons.” - John Wallner.

User avatar
Pokey
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1547
Joined: Sun Aug 20, 2006 10:38 pm
Rusty Bunch Member Number: 0
BCCA Number: 30985
eBay name: pokey-reames
Year Started Collecting: 1974
Location: Land of the Goddess of Victory
Has thanked: 5 times
Been thanked: 33 times
Zodiac:
Contact:
Status: Offline
United States of America

Re: Who can lay claim to the first "six-pack" National Brewing Co says they can....

#16

Post by Pokey »

Here are the close ups. The front is identical to the back and the sides are identical to each other. Sadly there is no "small print" that would help date this. However, the cans, according to Kevin Lilek's OI book, put this in the 647-653 range, or Mid-1936 to Circa 1938 based on the ribbon around the circle and before the addition of "Blue Ribbon" to the face in late 1938.
Pabst 0.jpg
Pabst 1.jpg
Pabst 2.jpg
Pabst 3.jpg
Pabst 4.jpg
Pabst 5.jpg
“Politicians, like diapers, should be changed often. And for the same reasons.” - John Wallner.

Post Reply Previous topicNext topic

Return to “General Discussion”