MillerCoors is shutting down Two Hats beer

Discussion issues on Beer Cans,, Breweriana, Attended Shows etc...

Moderators: Forum Moderator, Current Officers, Previous Officers

User avatar
golf_lover44
Grand Marshall of Rust
Grand Marshall of Rust
Posts: 1079
Joined: Mon Nov 11, 2013 7:57 pm
Rusty Bunch Member Number: 0
BCCA Number: 34341
Year Started Collecting: 2013
Status: Offline

MillerCoors is shutting down Two Hats beer

#1

Post by golf_lover44 » Wed Aug 08, 2018 12:17 pm

after less than a year on the market
Two-Hats-beer-cans.jpg

Less than a year after launching the brand, MillerCoors is ending production of Two Hats, the fruit-flavored lagers aimed at younger drinkers who increasingly are being lured away by wine and spirits.

The beer will no longer be sold by early next year.

The decision reflects the challenges facing macro-breweries beset by rising costs and flagging sales. Chicago-based MillerCoors announced its decision to “pull the plug” on its company blog Monday, less than a week after parent company Molson Coors reported disappointing revenue and profit results for MillerCoors for the fiscal quarter.

[...]

Two Hats, a 4.2 percent alcohol beer lightly flavored by lime or pineapple, was targeted at 21- to 24-year-old drinkers but didn’t stand out in its brief run in a crowded marketplace. Both flavors brought in less than $1 million in revenue in year-to-date data ending July 15, according to retail sales figures from Chicago-based market research firm IRI, which do not include sales at Costco or liquor stores.

By comparison, Coors Light made more than $1.2 billion in sales in the same time period, according to IRI data, which represented a decline of about 4.2 percent from the same period a year ago.

http://www.chicagotribune.com/business/ ... story.html


Better find these cans while they're still available.


golf_lover44
BCCA #34341
Collector of current micro and craft brewery cans

view my cans for trading:
http://s1313.photobucket.com/user/brian ... 12-oz-cans
http://s1313.photobucket.com/user/brian ... 16-oz-cans
http://s1313.photobucket.com/user/brian ... 24-oz-cans
http://s1313.photobucket.com/user/brian ... 12-oz-cans

Searching for cans of beer brewed or sold in Chicago

Advertisement
User avatar
Ted Wolfe
Rust Master
Rust Master
Posts: 370
Joined: Fri Aug 25, 2006 1:21 am
Rusty Bunch Member Number: 200
BCCA Number: 19747
Year Started Collecting: 1976
Location: West Virginia
Zodiac:
Status: Offline

Re: MillerCoors is shutting down Two Hats beer

#2

Post by Ted Wolfe » Wed Aug 08, 2018 7:06 pm

I am heartbroken

Post Reply Previous topicNext topic

Return to “General Discussion”