Party Keg To A New Level!

[MI-Cans]

Just add ice to the 77 cans.

"Natural Light is to college parties as seedy couches are to college parties. And the beer brand, owned by Anheuser-Busch, totally embraces this with its new 77-pack of cans, available exclusively around the College Park, Maryland area (home to the University Of Maryland).

The limited-edition packaging is a nod to the birth year of Natty Light—1977—and will hit stores in the next few days. A College Park liquor store I spoke to confirmed it would be receiving the 77-pack “today or tomorrow,” and that it would retail for “just around $30.” Our mass-market beer taste test determined that Natty Light tastes “like regular beer that’s been passed through a Brita filter 10,000 times.”4

(MI-Cans)

Click to enlarge.

[idigrust]

I bet it will sell !

[renokenn]

I bet it will sell !

Yup, nothing like a cheap drunk...

[willssoda]

Wait what? 77 beers for $30?

[idigrust]

Wait what? 77 beers for $30?

Yeah, overpriced

[Nosinut]

Just thinking about that many Natty Lights gives me a headache.

[MI-Cans]

What do you expect for $0.39/can? (And that doesn't include the giant cardboard box and large plastic bag for ice!)

I guess if you can't sell normally and you can't give it away, make some kind novelty offering to college kids.

(MI-Cans)

[jinsequa]

I dont know....not that different from when I was a college kid who drunk these party balls?

Eric Palmer

Sent from my iPhone using Tapatalk

[MarkB]

Damn, I thought it was 77 Naty Bohs!!!!

[golf_lover44]

4 years ago Austin Beerworks offered a 99 can package of their Peacemaker Anytime Ale for $99.99

https://www.bizjournals.com/austin/blog ... veils.html

[golf_lover44]

And Pabst did it in Canada for Christmas 2017:

Arianna Auber @ariauber
Dec 26, 2017 at 12:01 AM
Sep 23, 2018 at 9:18 AM


Austin Beerworks wasn’t afraid to call out Pabst this holiday weekend for releasing virtually the same thing as the local brewery’s outrageous 2014 project of a 99-pack of beer.

Available in Canada only, Pabst’s 99-can case of its Blue Ribbon debuted the week before Christmas, and people were quick — as they were three years ago — to pose with the long, rectangular box of beer often taller than them. In August 2014, Austin Beerworks celebrated the re-launch of its easy-drinking pale ale, Peacemaker, with the 99 packs, which quickly went viral and sold out.

The North Austin brewery published a Facebook post on Christmas Day condemning Pabst’s awkwardly named "99 cannettes" pack for its lack of originality, and the post has already gained more than 1,000 reactions and more than 100 shares. The post tagged Pabst Blue Ribbon.

"We didn't think anyone would ever come up with a stupider idea than the 99-packs of Peacemaker Anytime Ale we released in 2014. But Pabst Blue Ribbon proved us wrong," the Facebook post read. "With all the resources in the world, the best they could come up with is a bad version of something that's already been done. Without passion and creativity, all you end up with are watered down ideas (and beer)."

https://www.austin360.com/entertainment ... as-one-too

[MI-Cans]

Where will it end...

(MI-Cans)