Correct Definition of National Brands???
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- johnintexas
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Correct Definition of National Brands???
Being a newbie to the RB can someone define National Brands? I was assuming that all the brands in the US started out in 1 particular state at some point in time. For example, Lone Star in my part of the country, I would consider to be a local brand even though it made it out of state later on.
Thanks and forgive my ignorance LOL!
John B
Thanks and forgive my ignorance LOL!
John B
John B - RB#782
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- Mike S
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Jay you are correct. bassically any brand that you could find anywhere in the country.
mike
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Yes, most brands started as a local brand. However, Christian Moerlein in the 1880's was one of the first brewers to have depots, branches and bottlers for their products. The advent of all this came about thru pasteurization of the beer which "kept" the beer and then refrigeration on a massive scale......like boxcars for moving the beer. Prior to industrial refrigeration, ice was required to move and store the beer.
Pabst, Schlitz, and Budweiser were also in on the branches and depots throughout the U.S. You will see numerous pre-pro bottles with branch locations listed on them rather than the brewery location. They were the first of the "National Brewers".
John S.
Pabst, Schlitz, and Budweiser were also in on the branches and depots throughout the U.S. You will see numerous pre-pro bottles with branch locations listed on them rather than the brewery location. They were the first of the "National Brewers".
John S.
John
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- johnintexas
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Hi Jason,
I am assuming that too, but still I don't think they were always national.
Hopefully some of the Vets of the RB can help us out.
Later,
John
I am assuming that too, but still I don't think they were always national.
Hopefully some of the Vets of the RB can help us out.
Later,
John
John B - RB#782
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
Collecting Rusty Texas & Southern Cans. Also collecting: St Charles/Louis MO and Some PA.
MOST WANTED: Travis & Southern Select "J" Spout
We say grace, we say mamm and if you ain't into that we don't give a damn!
- johnintexas
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I would include Miller and Blatz on the list of nationals. I have dumped Blatz in every state I have dumped in from PA down to FL, OH, IL, IN, and Wis. Tenn and Kentucky too!
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- johnintexas
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In the late 1930s the 3 nationals were Budweiser, Schlitz and Pabst and even then they were not always available on a regular basis everywhere until after World War II. In the 1950s Miller and then Blatz spread nationally, followed by Carling (Black Label) and Hamms. Others followed such as National, Associated, etc. I think a national brand should be defined as a brand that could be found on a regular basis over every region of the country. A lot of brands tried to get "national" status by setting up a distributor or two on the other side of the country, but it usually didn't catch on.
on edit: I forgot Falstaff starting about the late 1950s.
MarkB
on edit: I forgot Falstaff starting about the late 1950s.
MarkB
Last edited by MarkB on Sun Nov 19, 2006 9:31 am, edited 1 time in total.
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My brother offers Shiner Bock on Draft in his bar in Kodiak, Alaska...does that meke it a national brand??
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Just because a brand of beer is found in certain states does not make it a national brand. "National Brands" refers to the "swill" labels that are readily available throughout the country. Budweiser, Black Label, Pabst, Miller, Coors, Schlitz and their breatheran all constitute "national brands". Although, tougher brands could have far reaching distribution during certain years, it's only the brands with mucho bucks that could sustain a nationwide campaign to become "national brands."
"Although the cans will be of no value after opened, their cost is expected to be small..." Iowa: June 22, 1935
Why drive 12 hour one way to dig Pre-Tax Tru Blu ales, Genny 12 Horse Longopeners, Gamecock Ales, Apollos, Neuweilers Bock, and Krueger’s Baldies when you can locally drive 10 hours round trip and dig Pfeiffer, Goebel, Drewrys and Strohs?
Why drive 12 hour one way to dig Pre-Tax Tru Blu ales, Genny 12 Horse Longopeners, Gamecock Ales, Apollos, Neuweilers Bock, and Krueger’s Baldies when you can locally drive 10 hours round trip and dig Pfeiffer, Goebel, Drewrys and Strohs?
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As far as my corner of our basement is concerned:
Local Brand: Most, if not all, of the brand is sold only within a day's drive of the brewery and advertising is kept within that area.
Regional Brand: The brand is marketed within multiple TV markets and/or Radio markets that are contigious. At least 25% of the brand's production is regularly shipped by rail and truck and is on the road multiple days.
National Brand: National exposure in many (but not necessarily all) of the prime media markets. For example, they place advertisements in nationally distributed magazines. Typically the brand is brewed at multiple locations. Sponsorship of National scale events is another "clue".
International Brand: The brand is available and advertised in markets in at least two continents.
Lone Star I would call a regional brand, though I have seen it canned and marketed out of the Philippines. By advertising, I would focus on marketing purchased by the brewing company. A distributor might temporarily buy some stock of some "exotic" brand and sell it with some limited advertising (local newspaper), but it isn't directly part of the Brewery's marketing campaign.
The above is just an
There is no way I consider myself an "old-timer" ... don't know nearly enough yet.
Local Brand: Most, if not all, of the brand is sold only within a day's drive of the brewery and advertising is kept within that area.
Regional Brand: The brand is marketed within multiple TV markets and/or Radio markets that are contigious. At least 25% of the brand's production is regularly shipped by rail and truck and is on the road multiple days.
National Brand: National exposure in many (but not necessarily all) of the prime media markets. For example, they place advertisements in nationally distributed magazines. Typically the brand is brewed at multiple locations. Sponsorship of National scale events is another "clue".
International Brand: The brand is available and advertised in markets in at least two continents.
Lone Star I would call a regional brand, though I have seen it canned and marketed out of the Philippines. By advertising, I would focus on marketing purchased by the brewing company. A distributor might temporarily buy some stock of some "exotic" brand and sell it with some limited advertising (local newspaper), but it isn't directly part of the Brewery's marketing campaign.
The above is just an
There is no way I consider myself an "old-timer" ... don't know nearly enough yet.
Expired once again in Portland ...
Still musing about cans
Still musing about cans