Segregation of information on cans?

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cg
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Segregation of information on cans?

#1

Post by cg »

What's the proper term for segregating/bordering the OI cans to separate the brewery information from the rest of the label? I'm not explaining that right -- you know what I mean, though -- and it may not pertain solely to OI cans, but this was something done by the canning companies per a legal requirement that was added later, correct? Can someone please summarize this whole business? Also, how long did it last? Any pics would be appreciated.

Please excuse any redundancy if this is related to my mandatory post. I've just forgotten the terminology.

Thanks.

cg


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Re: Segregation of information on cans?

#2

Post by cg »

Well, either 140 people don't know, or they're waiting to see if I'll answer my own question. Ha. Hmm ...
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Re: Segregation of information on cans?

#3

Post by bantam10 »

Only the early O/I's did not have the lines. That was changed VERY early on, like in 36. And you're right, it was a law that changed it. As for how long it lasted, I never thought of that. I'm guessing after the war? I'm following this.
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Re: Segregation of information on cans?

#4

Post by Rand »

I did see your post, and you pretty much covered everything I knew:
1) It happened on OIs
2) It was done for legal reasons (federal in all likelyhood because it happened on cans across the US)
3) I don't know what the terminology for it is as well
4) The segregation happened pretty quick after the first OIs

....and I was kinda waiting for someone else to wade in too. The only thing that seems consistent is that the "canning"/Keglined stuff seemed to be separated from the "brewery" stuff.....so it took different forms......I'm not sure that the brewery stuff was always separated off.....sometimes the canning/Keglined is in the box.....sometimes the brewery.

Rand :-)
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Re: Segregation of information on cans?

#5

Post by Wheaton »

It was once explained to me as a 1937 rule (federal) that required the brewery information be lined off from the can company information and trademarks. I guess that was their way of separately "framing" the two unrelated bits of information, but I sure don't know why it was a big deal to them. Not many ordinary consumers would be likely to mistake the American Can Company for the Anheuser-Busch Brewing Company. And that's assuming they gave a crap to begin with.

As I sit and think about the earliest Goebel thunderbird, the brewery information and Am Can/Keglined/Pat's Pending stuff was all on the right side panel with no dividers, but the label itself was apparently produced after the requirement for a U-permit had lapsed. And since I understand the permit requirement to have been lifted [sometime] in early 1937, I'm just sort of intuiting that the dividing line stuff might have come about in mid to late 1937?
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Re: Segregation of information on cans?

#6

Post by cg »

Thanks! I think that explains it. Maybe I'll check the OI book later. There might be some mention of this?

Perhaps it was to be more categorical as to the fact that the brewery didn't manufacture the can, and the can company didn't produce the contents or fill it, i.e. they had no brewing license. In other words, yes, there is the can company's logo and wording, but nothing to really indicate that it wasn't potentially filled there wherein they're just using the brewery name and vice versa with the brewery. However, you'd think it would be axiomatic, but if they were really concerned about any misinterpretation, why not simply add appropriate wording? Maybe that would take up too much space, hence the delineation of the borders?

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Re: Segregation of information on cans?

#7

Post by Wheaton »

cg wrote:Perhaps it was to be more categorical as to the fact that the brewery didn't manufacture the can, and the can company didn't produce the contents or fill it, i.e. they had no brewing license.
I think that's the nutshell version, yes.
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Re: Segregation of information on cans?

#8

Post by oldindiapaleale »

The Lilek OI book explains this on page VI (6) with a 1938 FAA ruling that brewery info had to be separated from canning info.

Interesting when you think about it that beer labels on glass bottles during the 1930s never had any promotional info on glass bottle manufacturers or the advantages of glass over cans.
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Re: Segregation of information on cans?

#9

Post by mtracy64 »

This document explains the requirement in great detail . . .
FAA Memo on Can Co Info.jpg
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Re: Segregation of information on cans?

#10

Post by idigrust »

mtracy64 wrote:This document explains the requirement in great detail . . .
FAA Memo on Can Co Info.jpg
Well that certainly does explain it !!! Nice !
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Re: Segregation of information on cans?

#11

Post by Rand »

WOW! How did you find that? Also, is it just a coincidence that it is dated Nov 1st?

Rand :-)
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Re: Segregation of information on cans?

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Post by Rand »

Posted to Reference section
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Re: Segregation of information on cans?

#13

Post by mtracy64 »

Rand,

This type of government regulation has always come up frequently in discussions with other collectors, and I just happened to have one of those discussions with a collector (and RB member) who was employed such that he had access to this document. Many documents that we collectors would love to see were destroyed in the late 1960's, but this one was still on file as of 10 - 12 years ago. Yes, it is just coincidence that I happened to post this on November 1st! I hadn't visited the site for several months, and this morning I went back through the discussions I missed. It's fun to discuss topics like this one, but you really don't expect to get such definitive answers!

Marc
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Re: Segregation of information on cans?

#14

Post by keithker »

Here are some other related documents. And you can also look some of them up here (sadly the search doesn't seem to work):

http://www.ttb.gov/industry_circulars/archives.shtml" onclick="window.open(this.href);return false;

Neat one about "draft" beer from 1965...

http://www.ttb.gov/industry_circulars/a ... 65-01.html" onclick="window.open(this.href);return false;
Beer_Mandatory_Label_Information.pdf
(33.68 KiB) Downloaded 215 times
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Re: Segregation of information on cans?

#15

Post by keithker »

Another neat little bit of history.....

The Use of Conspicuous Net Content Statements on Odd Size Malt Beverage Containers

http://www.ttb.gov/industry_circulars/a ... 55-03.html" onclick="window.open(this.href);return false;
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Re: Segregation of information on cans?

#16

Post by Wheaton »

Hey, thanks, Marc. Here we were, having ourselves a good old fashioned guessfest, and there you go again rolling out your sterile, ho-hum facts. Buzzkill. :mrgreen:
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