Soft-tops...E-Z Open.....the bridge between flat tops and pull tabs....

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keithker
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Soft-tops...E-Z Open.....the bridge between flat tops and pull tabs....

#1

Post by keithker »

Looks like there was enough interest in resolving the issue of wielding a big manly can opener and likely a marketing effort to make it easier for the wife to open her husband a can of beer when he came home after a hard day of work. Alcoa came up with the idea prior to venturing fully into zip-tops to give aluminum tops a go. Looks like Burger Beer from Ohio was the first to try it on the market in 1960. They (Burger) continued to market it continuously through 1961 and into 1962. By 1962 and into 1963, many others had joined in with the capability. Of course much of that was for not when zip-tops and pull tabs finally made it onto the scene in 1963.

I realize these are not all the known e-z open/ aluminum soft-tops but these are at least those I could find ads for using multiple key words to search (e-z ope, aluminum, etc.).......

And oh I tossed in the article naming the winners of the Tropical Ale "name the carrier" contest but sadly have no clue what the winning names might have been......
The_Cincinnati_Enquirer_Thu__May_26__1960
1 - The_Cincinnati_Enquirer_Thu__May_26__1960_ (1).jpg
Chillicothe_Gazette_Thu__Feb_22__1962
6 - Chillicothe_Gazette_Thu__Feb_22__1962_.jpg
The_Billings_Gazette_Tue__Apr_3__1962
10 - The_Billings_Gazette_Tue__Apr_3__1962_.jpg
Ukiah_Daily_Journal_Thu__May_24__1962
14 - Ukiah_Daily_Journal_Thu__May_24__1962_.jpg
Dayton_Daily_News_Fri__Jun_8__1962
15 - Dayton_Daily_News_Fri__Jun_8__1962_.jpg
The_Brownsville_Herald_Thu__Jul_12__1962
19 - The_Brownsville_Herald_Thu__Jul_12__1962_.jpg
Longview_News_Journal_Fri__Aug_31__1962
21 - Longview_News_Journal_Fri__Aug_31__1962_.jpg
Casper_Star_Tribune_Sun__Sep_9__1962
22 - Casper_Star_Tribune_Sun__Sep_9__1962_.jpg
The_Dispatch_Wed__Oct_24__1962
23 - The_Dispatch_Wed__Oct_24__1962_.jpg
The_Miami_News_Tue__Oct_30__1962
24 - The_Miami_News_Tue__Oct_30__1962_.jpg
Arizona_Republic_Sun__Dec_2__1962
25 - Arizona_Republic_Sun__Dec_2__1962_.jpg
Wausau_Daily_Herald_Fri__Jan_18__1963
2 - Wausau_Daily_Herald_Fri__Jan_18__1963_.jpg
The_Akron_Beacon_Journal_Thu__Jan_31__1963
3 - The_Akron_Beacon_Journal_Thu__Jan_31__1963_.jpg
Green_Bay_Press_Gazette_Wed__Feb_13__1963
4 - Green_Bay_Press_Gazette_Wed__Feb_13__1963_.jpg
The_Oshkosh_Northwestern_Fri__Mar_22__1963
8 - The_Oshkosh_Northwestern_Fri__Mar_22__1963_.jpg
Messenger_Inquirer_Wed__Apr_3__1963
9 - Messenger_Inquirer_Wed__Apr_3__1963_.jpg
The_Cincinnati_Enquirer_Wed__Apr_10__1963
11 - The_Cincinnati_Enquirer_Wed__Apr_10__1963_.jpg
Las_Vegas_Daily_Optic_Thu__Apr_25__1963
12 - Las_Vegas_Daily_Optic_Thu__Apr_25__1963_.jpg
The_Charleston_Daily_Mail_Wed__May_8__1963
13 - The_Charleston_Daily_Mail_Wed__May_8__1963_.jpg
The_Tampa_Tribune_Mon__Jun_10__1963
16 - The_Tampa_Tribune_Mon__Jun_10__1963_.jpg
Tampa_Bay_Times_Mon__Jun_17__1963
17 - Tampa_Bay_Times_Mon__Jun_17__1963_.jpg
The_Tampa_Times_Mon__Aug_12__1963
20 - The_Tampa_Times_Mon__Aug_12__1963_.jpg


OhioCanGuy
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Re: Soft-tops...E-Z Open.....the bridge between flat tops and pull tabs....

#2

Post by OhioCanGuy »

Here's a beautiful example that I was outbid on by $1.00 just last night.

I should have bid stronger!! :sad:

https://www.ebay.com/itm/Falls-City-Fla ... 663.l44720
Bob
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Mark (expired)
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Re: Soft-tops...E-Z Open.....the bridge between flat tops and pull tabs....

#3

Post by Mark (expired) »

Mexican lids.jpg
India Al lid.jpg
Asahi Al lid.jpg

Here are a few of the aluminum lid moments from beyond the continental USA - if by chance anyone has advertisements with dates - I am curious.
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Ted Wolfe
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Re: Soft-tops...E-Z Open.....the bridge between flat tops and pull tabs....

#4

Post by Ted Wolfe »

Fesenmeier ran these ads in 1962 and 1963
Huntington Herald-Dispatch 8-16-1962.jpg
Huntington-Herald Dispatch 8-16-1962
Huntington Herald-Dispatch8-31-1962.jpg
Huntington Herald-Dispatch 8-31-1962
Huntington Herald-Dispatch 9-8-1962.jpg
Huntington Herald-Dispatch 9-8-1962

and finally the ad that I assume Alcoa helped pay for and design
Huntington Herald-Dispatch 8-17-1963.jpg
Huntington Herald-Dispatch 8-17-1963
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