Update 2 - No Opener Needed 1962-1963

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Update 2 - No Opener Needed 1962-1963

#1

Post by keithker »

Just thought to do a quick layout of ads as they appeared for the new concept of zip tops or as Utica Club liked to call them “Poppit." As well-known, Iron City took the lead at getting out the first zip top cans. They made the scene late in 1962. Rheingold had to get their marketing effort out there with the infamous “Chug-a-mug. As the next year started, Busch was quick to come out early in 1963. Then, of course, Schlitz felt they needed to get their "Pop-Top" out and had the audacity to say they had the "world's first self-opening can" in February 1963. Black Label came out with a barrage of ads starting in April 1963. Falstaff came out with zip tops, but you couldn’t tell that in their ads through all 1963. Every ad had an image of a Falstaff can with a flat top. Ortleibs, Duquesne and Rainer also came on to the scene in April 1963. Tavern Pale showed up in May 1963, and as summer kicked off, many breweries decided to join the scene with their beer can including Genesee, Utica Club, and Blitz Weinhard. Rainer wanted to prove that even a sweet little old lady could open up their beer cans. By fall of 1963, the zip top seemed to be the next best thing, so even Hamms, Drewrys, Pabst and Schmidt’s decided to give them a chance. As the year of the new “zip top” came to an end, Duquesne even had given it a go with the "lift-top" bottle.

These were all the ads I was able to find from 1962-1963. By the time 1964 rolled around, many other breweries joined in on the new phenomenon.

The_News_Leader_Tue__Sep_11__1962
The_News_Leader_Tue__Sep_11__1962_.jpg
The_Bridgeport_Telegram_Tue__Jan_15__1963
The_Bridgeport_Telegram_Tue__Jan_15__1963_.jpg
The_Daily_Times_Wed__Jan_30__1963
The_Daily_Times_Wed__Jan_30__1963_.jpg
Green_Bay_Press_Gazette_Wed__Feb_6__1963
Green_Bay_Press_Gazette_Wed__Feb_6__1963_.jpg
The_News_Journal_Wed__Apr_10__1963
The_News_Journal_Wed__Apr_10__1963_.jpg
The_Fresno_Bee_The_Republican_Wed__Apr_17__1963
The_Fresno_Bee_The_Republican_Wed__Apr_17__1963_.jpg
The_Cameron_Herald_Thu__Apr_18__1963
The_Cameron_Herald_Thu__Apr_18__1963_.jpg
The_Evening_Sun_Mon__Apr_22__1963
The_Evening_Sun_Mon__Apr_22__1963_.jpg
The_Times_Tue__May_28__1963
The_Times_Tue__May_28__1963_.jpg
The_Journal_Herald_Thu__Jun_13__1963
The_Journal_Herald_Thu__Jun_13__1963_.jpg
The_Times_Record_Tue__Jun_11__1963
The_Times_Record_Tue__Jun_11__1963_.jpg
The_Times_Record_Wed__Jun_19__1963
The_Times_Record_Wed__Jun_19__1963_.jpg
The_Portsmouth_Herald_Thu__Jul_11__1963
The_Portsmouth_Herald_Thu__Jul_11__1963_.jpg
Wellsville_Daily_Reporter_Thu__Jul_18__1963
Wellsville_Daily_Reporter_Thu__Jul_18__1963_.jpg
Philadelphia_Daily_News_Thu__Jul_25__1963
Philadelphia_Daily_News_Thu__Jul_25__1963_.jpg
The_Montana_Standard_Wed__Jul_31__1963
The_Montana_Standard_Wed__Jul_31__1963_.jpg
Ironwood_Daily_Globe_Tue__Aug_6__1963
Ironwood_Daily_Globe_Tue__Aug_6__1963_.jpg
The_Lebanon_Express_Mon__Aug_12__1963
The_Lebanon_Express_Mon__Aug_12__1963_.jpg
Journal_and_Courier_Fri__Oct_4__1963
Journal_and_Courier_Fri__Oct_4__1963_.jpg
Chicago_Tribune_Thu__Oct_17__1963
Chicago_Tribune_Thu__Oct_17__1963_.jpg
The_Cumberland_News_Sat__Oct_19__1963
The_Cumberland_News_Sat__Oct_19__1963_.jpg
Postville_Herald_Wed__Oct_30__1963
Postville_Herald_Wed__Oct_30__1963_.jpg
The_Montana_Standard_Mon__Dec_9__1963
The_Montana_Standard_Mon__Dec_9__1963_.jpg
The_Pittsburgh_Press_Tue__Dec_10__1963
The_Pittsburgh_Press_Tue__Dec_10__1963_.jpg
The_Springfield_News_Leader_Mon__Dec_30__1963
The_Springfield_News_Leader_Mon__Dec_30__1963_.jpg


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Re: No Opener Needed 1962-1963

#2

Post by idigrust »



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Re: No Opener Needed 1962-1963

#3

Post by clevelandcanman11389 »

Very cool thanks for sharing
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Re: No Opener Needed 1962-1963

#4

Post by bantam10 »

Awesome post! Archive worthy. This will really help me date cans to the month as I’m dumping in 2019.

Also, it’s worth noting that schlitz had a pull tab bottle cap on their glass cans in the mid 60’s sometime.
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Re: No Opener Needed 1962-1963

#5

Post by Leon »

In early July 1962 Iron City first wanted to name there can the Zip Top but it was persuaded not to since another company (Dow Chemical) was using the name, So it had to settle for snap top. LEON.
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Re: No Opener Needed 1962-1963

#6

Post by keithker »

UPDATE: My original search was for "No Opener Needed". With the search of "zip top" I added a few more cans...
Schoenling, Ruppert Knickerbocker, Strohs, Schmidt, Lucky, and Crown Darby

Here are a few articles. Interesting that the additional cost was 9 cents per can. Also seems Florida had no interest in the new tops but they must have changed that thought since Colt 45, Tropical, Orbit and Spearman were all eventually made with zip-tops...

Tampa_Bay_Times_Sun__Sep_8__1963
Tampa_Bay_Times_Sun__Sep_8__1963_.jpg
Democrat_and_Chronicle_Thu__Sep_19__1963
Democrat_and_Chronicle_Thu__Sep_19__1963_.jpg
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Re: Update - No Opener Needed 1962-1963

#7

Post by Carl S »

Great work Keith!
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Re: Update - No Opener Needed 1962-1963

#8

Post by Joe Older »

Keith, great information! According to the article, the extra cost of the zip tops was 9 cents per case, not per can. It also states Florida consumers were not paying extra for the new tops like other places were. Interesting that the Iron City ad lists the brewery as Iron City and not Pittsburgh. Were they hiding their name in case it flopped?
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Re: Update - No Opener Needed 1962-1963

#9

Post by Mark (expired) »

Thanks for sharing - I wonder if the Canadians can claim the first non-US zip top can?
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Re: Update - No Opener Needed 1962-1963

#10

Post by BostonBob »

Thanks for sharing! What a great look back at history. It must have been considered a great marketing achievement to have "self opening" cans. I wonder if the average consumer got excited by the NEW technology? I would think they did!
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Re: Update - No Opener Needed 1962-1963

#11

Post by kb »

Yes - great work Keith .. really enjoyed the adds plus maybhave been biased on a few .. NATURALLY MORE REFRESHING .. but I always had a liken to zips when we find em dumping


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Re: Update - No Opener Needed 1962-1963

#12

Post by menke »

You forgot one link...
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Re: Update - No Opener Needed 1962-1963

#13

Post by HiJax »

Here's a sign introducing Spearman's entrance into the fray... I'm not sure when this sign was produced, but Spearman went out of business in 1964.
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Re: Update - No Opener Needed 1962-1963

#14

Post by Leon »

Here's a Stroh's Sign. LEON.
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Re: Update - No Opener Needed 1962-1963

#15

Post by Joe Older »

Fes zip sign.jpg
Fesenmeier sign. Interesting that it shows a zip top but the sign says pull top.
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Re: Update - No Opener Needed 1962-1963

#16

Post by Longopener »

Atlanta, July 1, 1963
Atlanta, July 1, 1963
Chicago Tribune, Dec 2, 1963
Chicago Tribune, Dec 2, 1963
Cincinnati, OH May 11, 1963
Cincinnati, OH May 11, 1963
Aug 28, 1963
Aug 28, 1963
"Although the cans will be of no value after opened, their cost is expected to be small..." Iowa: June 22, 1935

Why drive 12 hour one way to dig Pre-Tax Tru Blu ales, Genny 12 Horse Longopeners, Gamecock Ales, Apollos, Neuweilers Bock, and Krueger’s Baldies when you can locally drive 10 hours round trip and dig Pfeiffer, Goebel, Drewrys and Strohs?
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Re: Update - No Opener Needed 1962-1963

#17

Post by Longopener »

I have a question on the orientation of the tab part of the zip top cans. In these 2 ads, the tabs are oriented in-line with the rest of the scored part while in other advertisements, the tab is affixed at the more common angle. I guess the CV could be a mock up but the Busch looks like an actual photo of a can.

Does anyone have examples of zip tops with the tab aligned straight as opposed to at an angle from the opening?
Busch Zip Jan 30, 1963 Closeup.jpg
Busch Zip Jan 30, 1963 Closeup.jpg (169.85 KiB) Viewed 3216 times
CV Zip, July 1, 1963 Closeup.jpg
The Busch is dated Jan 30, 1963 and the Champagne Velvet is dated July 1, 1963.
"Although the cans will be of no value after opened, their cost is expected to be small..." Iowa: June 22, 1935

Why drive 12 hour one way to dig Pre-Tax Tru Blu ales, Genny 12 Horse Longopeners, Gamecock Ales, Apollos, Neuweilers Bock, and Krueger’s Baldies when you can locally drive 10 hours round trip and dig Pfeiffer, Goebel, Drewrys and Strohs?
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Re: Update - No Opener Needed 1962-1963

#18

Post by clevelandcanman11389 »

Hey Leon you should reproduce that strohs sign I bet they'd sell like hotcakes at the buckeye show
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Re: Update - No Opener Needed 1962-1963

#19

Post by MI-Cans »

Got one example of an inline tab - Old Milwaukee from October of 1964. The second image is an ad by Alcoa showing the offset of the tab to the opening. It was produced by Alcoa so I would think they'd show it in its then correct position at that time.

The tab is two pieces. The tab portion is riveted to the scored portion of the lid. If the rivet wasn't tight enough, the tab could be rotated around the lid. This could be possible in later runs as more companies were making their own lids. I think Alcoa had the manufacturing locked up under patent for the first two iterations of zip top lids. The third iteration is when everybody was doing their own customizing.

Just thinking out loud.

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Re: Update - No Opener Needed 1962-1963

#20

Post by huberman »

I have a nice schoenling poster that says "zip tip sip" will post a pic later
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Re: Update - No Opener Needed 1962-1963

#21

Post by kamsquared »

Longopener wrote:I have a question on the orientation of the tab part of the zip top cans. In these 2 ads, the tabs are oriented in-line with the rest of the scored part while in other advertisements, the tab is affixed at the more common angle. I guess the CV could be a mock up but the Busch looks like an actual photo of a can.

Does anyone have examples of zip tops with the tab aligned straight as opposed to at an angle from the opening?
The Busch is dated Jan 30, 1963 and the Champagne Velvet is dated July 1, 1963.
Image
I looked through all of my dumper intact zip cans but I don’t have any without the open instructions on the lid (Lift Tab & Pull). All of those are designed to be off angle based on the placement of the instructions imprinted in the lid. I have never seen a dumper with a tab inline with the opening.


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Re: Update - No Opener Needed 1962-1963

#22

Post by Beverlx »

Absolutely the thread of the year. Thanks to all.
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Re: Update - No Opener Needed 1962-1963

#23

Post by Leon »

How can it be the thread of the year? were only 4 days into the Year, we got a long way to go. LEON.
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Re: Update - No Opener Needed 1962-1963

#24

Post by kamsquared »

In my pic above, you can see where I twisted a couple of the tabs slightly to show the corrosion where the tab originally was......
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Re: Update - No Opener Needed 1962-1963

#25

Post by MI-Cans »

In my Zip Tab Summary, I concluded that the first two iterations of Zip Tabs were controlled by the Patent holder, Alcoa and the inventor, Ermal Fraze. I based this on the clipping(s) provided by Leon where it stated that Fraze’s tool shop provided $80,000 machines to 40 different manufacturers for the production of these Zip Tops. That’s why I believe that the first iteration was the plain lid and the second was identical with the instructional words added.

That uniformity makes sense in that all the equipment was identical and probably under control of the licensing agreement at that time. It wasn’t until the third iteration when quite possibly the agreement was “loosened” to allow the customization we see from the different brewers.

Another consideration. Advertising has certain freedoms to embellish or modify their handiwork. It’s possible that the graphic work was intended to show the tab but not necessarily in the correct position. A couple examples: the Hamms all aluminum can with “SEAMLESS” printed on the side of the can or the Ortlieb’s can that appears to have “ZIP TOP” embossed on the lid. No one’s ever produced a live example of either one.

My $0.02.

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Re: Update - No Opener Needed 1962-1963

#26

Post by Mark (expired) »

To Leon's comment about this being the thread of the year... could be the "honor" is a bit like "first out of the gate" … or, given this was started Dec 28 2018, the thread made an amazing coming from out nowhere photo finish?
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Re: Update - No Opener Needed 1962-1963

#27

Post by huberman »

I stand corrected, What I have is the zip tab poster and can. Close enough to not high jack this thread.

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Re: Update - No Opener Needed 1962-1963

#28

Post by Rusty Jonesin »

"kamsquared wrote:
I looked through all of my dumper intact zip cans but I don’t have any without the open instructions on the lid (Lift Tab & Pull). All of those are designed to be off angle based on the placement of the instructions imprinted in the lid. I have never seen a dumper with a tab inline with the opening.
[/quote]

Here's a couple dumper first gen Zips without the opening instructions, both angled.
First Gen Zips at angle
First Gen Zips at angle
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Tinman
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Re: Update - No Opener Needed 1962-1963

#29

Post by Tinman »

Great Post Keith,
Mark (expired) wrote: Sun Dec 30, 2018 10:18 am Thanks for sharing - I wonder if the Canadians can claim the first non-US zip top can?
Here's a box with advertising that refers to the "Zip open" cans being available in Canada,
Dated 6-65 on bottom
Dated 6-65 on bottom
I'm not sure what the "greater convenience" was, this brand has never been reported as a flat top.

I did read (somewhere) that both Moosehead and Oland Breweries introduced pull tops in late 64.
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Re: Update - No Opener Needed 1962-1963

#30

Post by keithker »

Ok....so my initial search was focused on "no opener needed" and zip-top. I stayed within 1963 but spread my search of key words such as "snap tab (this however seemed to be mainly associated with dress shirts)", "self-opening", "easy open (this seems to be the most used term for soft top punch tops....expect a follow-on thread), "flip-top", "pop-top" and "pull-top". These were a direct result of those 1963 ads.

These are Jan - June 1963

The_Tampa_Tribune_Sat__Jan_19__1963
1 - The_Tampa_Tribune_Sat__Jan_19__1963_.jpg
The_Pittsburgh_Press_Fri__Feb_8__1963
2 - The_Pittsburgh_Press_Fri__Feb_8__1963_.jpg
The_Post_Crescent_Sat__Feb_16__1963
3 - The_Post_Crescent_Sat__Feb_16__1963_.jpg
The_Progress_Index_Fri__Feb_22__1963
4 - The_Progress_Index_Fri__Feb_22__1963_.jpg
The_Burlington_Free_Press_Wed__Mar_27__1963
5 - The_Burlington_Free_Press_Wed__Mar_27__1963_.jpg
The_Record_Wed__Mar_27__1963
6 - The_Record_Wed__Mar_27__1963_.jpg
The_Greenwood_Commonwealth_Mon__Apr_1__1963
7 - The_Greenwood_Commonwealth_Mon__Apr_1__1963_.jpg
The_Burlington_Free_Press_Wed__Apr_17__1963
8 - The_Burlington_Free_Press_Wed__Apr_17__1963_.jpg
Warren_Times_Mirror_Thu__Apr_18__1963
9 - Warren_Times_Mirror_Thu__Apr_18__1963_.jpg
The_Burlington_Free_Press_Mon__Apr_22__1963
10 - The_Burlington_Free_Press_Mon__Apr_22__1963_.jpg
The_Indiana_Gazette_Sat__May_4__1963
11 - The_Indiana_Gazette_Sat__May_4__1963_.jpg
Arizona_Republic_Sun__May_5__1963
12 - Arizona_Republic_Sun__May_5__1963_.jpg
The_Akron_Beacon_Journal_Thu__May_9__1963
13 - The_Akron_Beacon_Journal_Thu__May_9__1963_.jpg
Pittsburgh_Post_Gazette_Tue__May_14__1963
14 - Pittsburgh_Post_Gazette_Tue__May_14__1963_.jpg
Pittsburgh_Post_Gazette_Thu__May_16__1963
15 - Pittsburgh_Post_Gazette_Thu__May_16__1963_.jpg
The_Austin_American_Wed__Jun_5__1963
16 - The_Austin_American_Wed__Jun_5__1963_.jpg
The_Kane_Republican_Wed__Jun_5__1963
17 - The_Kane_Republican_Wed__Jun_5__1963_.jpg
Northwest_Arkansas_Times_Fri__Jun_7__1963
18 - Northwest_Arkansas_Times_Fri__Jun_7__1963_.jpg
Tampa_Bay_Times_Mon__Jun_10__1963
19 - Tampa_Bay_Times_Mon__Jun_10__1963_.jpg
The_Indianapolis_News_Fri__Jun_14__1963
20 - The_Indianapolis_News_Fri__Jun_14__1963_.jpg
The_Daily_Sentinel_Thu__Jun_27__1963
21 - The_Daily_Sentinel_Thu__Jun_27__1963_.jpg
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